![]() ![]() The "Sublymonal" campaign was also used as part of the alternate reality game the Lost Experience. This was the decade's first major shift in advertising themes. The slogan was changed from its long-running "Obey Your Thirst" to just "Obey" in the United States and was outright replaced with "Freedom From Thirst" in many countries. In 2006, a new Sprite logo, consisting of two yellow and green "halves" forming an "S" lemon/lime design, made its debut on Sprite bottles and cans. In 2004, Coke created Miles Thirst, a vinyl doll voiced by Reno Wilson, used in advertising to exploit the hip-hop market for soft drinks. In 2000, Sprite commissioned graffiti artist Temper to design limited edition art, which appeared on 100 million cans across Europe. In the 1990s, one of Sprite's longest-running ad campaigns was " Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his abilities, were humorously exaggerated. In it, the mascot for a fictitious orange juice drink called "Sun Fizz" comes to life, terrifying the kids and mother, and starts to chase them. In 1998, one commercial poked fun at products that featured cartoon mascots in the style of a horror film. To this day, famous NBA players and hip-hop artists such as LeBron James, Vince Staples, and Lil Yachty frequently appear in Sprite adverts. Sprite expanded its urban connections in the late 1990s by featuring both amateur and accomplished basketball players in their advertisements. One of the first lyrics for the new slogan was, "never forget yourself 'cause first things first, grab a cold, cold can, and obey your thirst.” Under the new slogan, Sprite tapped into hip-hop culture by leveraging up and coming, as well as underground rap artists including LL Cool J, A Tribe Called Quest, KRS-One, Missy Elliott, Grand Puba, Common, Fat Joe, Nas and others in television commercials. The brand's slogan was changed to "Obey Your Thirst", and jingles containing it became urban-oriented, featuring a hip-hop theme. This logo was used in the United States until 2006, and similar variants were used in other countries until this year as well. The words "Great Lymon Taste!" which had been present on the previous logo, were removed. The product name, "Sprite" had a logo with a blue backdrop shadow. The new, more vibrant logo stood out more on packaging and featured a blue-to-green gradient with silver "splashes" and subtle white "bubbles" in the background. In 1993, marketing agency Lowe and Partners created a new slogan, "Control your thirst" with commission from The Coca-Cola Company. ![]()
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